For 15 years, we’ve cultivated a pretty impressive client and project list. And of that we’re proud! Proud of the work we do and the difference we make.
BUT.
For 15 years, we’ve kind of looked the same. That’s fine up to a point, but we were becoming less and less proud of the material we were sharing. It was looking a little dated with not enough depth of information and lacking in personality. Unlike the team at Brightpurpose.
We wanted to show this confidence to the world, and present an inspiring image to existing and prospective clients
We also wanted to give people a sense of who we truly are – strong, credible, friendly and smart people who care about our clients and their initiatives.
So, we decided to simply stop and reflect on who we are now, how we’ve evolved and who we want to be.
What we needed was a refresh. Something that makes us look how we feel inside and how we want to be perceived. An identity that reflects US as the Brightpurpose fit for the next chapter. A style that will attract more of the kinds of people we love working with.
Let’s also recognise that the Covid-19 pandemic was a bruising time for small businesses like ours, and our clients.
Fortunately, we were awarded a Digital Boost grant from the Scottish Government to help us upgrade our digital capabilities. This includes the creation of a new website as part of recovering from the effects of the pandemic. before embarking on the site, it made sense to think about our brand first.
So rather than just tinker round the edges, we decided to go all in…
And now it’s here! And we’re very excited to share it with you.
The whole team chose the new brand imagery together, and we’re all looking forward to presenting this new image to our clients and partners.
The bold brand identity and informative site is a much better reflection of us – what we do, how we add value and what clients can expect from Brightpurpose.
Our colourful imagery reflects our team’s individual personalities well, and represents the energy, enthusiasm and humanity we bring to our work.
As we move into Year 15, it feels really positive to be stepping out with a new look. We’re proud to share what 39steps have created for us – because it really feels like US.
As for you, our wonderful clients and friends?
You can expect the same friendly advice and service you’ve always had. Our values and ways of working remain the same. They just look an awful lot smarter now!
The site will give you a better idea on other areas of expertise we can help you or a colleague with. Please do give it a browse and pass on your feedback. We know it will be given with heart.
And for anyone reading this who’s new to Brightpurpose – welcome!
Here’s to the next 15 years and all it has to hold.
